How to find startup advisors tied to a specific decision, approach them without asking for a favour, and structure equity so the relationship survives past month four.
A sourcing method for startup advisors: define the decision you need help with, identify the twenty people who have already made it, approach them without asking for a favour, and structure the relationship so it survives month four.
What to pay a startup advisor in equity: benchmark ranges by stage and engagement level, how vesting and cliffs work, when to pay cash instead, and the clauses that prevent a dead grant.